Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing Plan - Research Paper Example The company has successfully launched various damage protection formulae because hair damage is the most pressing problem for females. C&A is a recent addition to the FMCG sector of America. Pro-Vitamin Shampoo is one of C&A’s major hair care brand, and the company uses various innovative advertising approaches to keep the product prominent with consumers. Since its inception, the company has offered consumers with unmatched quality products that have created a benchmark for other brands. There are four categories of Pro-Vitamin shampoo in the U.S: The packaging is simple with the Pro-Vitamin Formula written on the front side. This gives credibility and authenticity to the shampoo. The size of the bottle is normal-not very large and not too small. The lid is easy to open and close so that shampoo is wasted. Refer to Appendix 1. Pro-Vitamin shampoo is directly targeted towards adult women who are busy in their lives but want excellent care of their hair. These women are outgoing and social therefore they want their hair to look good and shine. Consumers of Pro-Vitamin shampoo want quick results, because what they see is what they will believe. Therefore, the product makes the scientific formula visible on all its packaging just to make the product look more credible. Pro-Vitamin Shampoo is targeted towards females belonging to the age bracket of 18-35 years. These females are either working somewhere or are housewives (Sharma & Mehta, 2012). The upper and middle classes can afford the shampoo bottles whereas small sachets are available in rural areas. The shampoo is preferred by women belonging to different work backgrounds. This is because the fragrance and feel of the product is excellent leaving the hair soft and shiny. Therefore, working women use it to look good in front of their colleagues. Pro-Vitamin Shampoo is directed towards socially active, beauty conscious females who want to be the centre of attraction. These