Chapter 5 When you’re Big, You Can Be Your Own B2B E-Marketing Summary Essay

Volkswagen AG offers ogdoad brand of automobiles Volkswagen (passenger) , Volkswagen commercial fomite , VWgroupsupply.com handles 90 percent of Volkswagen global purchases. Almost either requirements for quotes contact negotiations, catalog updating and buying, and purchase-order management, vehicle program management, and payments are handle electronically and online through VWgroupsupply.com. Has in essence, created a organisation that brings the necessary information to the buying. This new remains within VWgroupsupply.com is called IPAD, or international purchase agentive role desk.Questions1. Volkswagen operates its own proprietary B2B e-marketplace in which is suppliers giveicipate what are the disadvantage to Volkswagen of non using a generic B2B e-marketplace with til now to a greater extent suppliers? What are that advantage to Volkswagen of develop and using its own proprietary B2B e-marketplace? resolvent2. When Volkswagen ask a new part design. It uses. VWsupp lygroup.com to get its suppliers involved in a design process early. This creates a direful amount of interorganizational collaboration. What are the advantage to the suppliers and to Volkswagen and difference so? come3. How much Volkswagen Vwgroupsuplly.com B2B e-marketplace an sheath of a vertical e-marketplace implementation? How is it an mannikin of a horizontal e-marketplace implementation? wherefore is it necessary that Volkswagen combine both of these e-marketplaces into unrivaled e-marketplace? What would be the drawbacks to creating two different e-marketplace-ones for suppliers or direct materials and one supplier of MRO materials? Answer4. To make effective purchasing agents need business newsworthiness. What kind of business intelligence does IPAD provide to purchasing agents for carrying out their tasks? What appendage kinds of business intelligence not discussedin this case could Volkswagens purchasing agent take advantage of to make more effective decisions? Answer5. IPAD manages the workflow for purchasing agents. Describe how IPAD manages this process including information provided, steps to be executed, and the presentation of information. Answer